Applebee's America

Political commentators insist that the nation is a collection of ?‚?“red states?‚?” (Republican) and ?‚?“blue states?‚?” (Democrat). The reality is that America is a collection of tribes ?‚?– communities of people who run in similar lifestyle circles irrespective of state, county, and precinct lines. Because your political impulses are strongly influenced by those around you, the best way to judge whether you belong to the Red Tribe (Republican), Blue Tribe (Democrat) or Tipping Tribe (swing voter) is to understand your lifestyle choices, not by issue or the state you live in.

You?‚?’re at the counter of your local convenience store and have an extra dollar in change. You:

At a picnic with friends, you open a cooler full of soft drinks and reach for the:

You?‚?’ve won the jackpot on a game show and have a choice between two kinds of vehicles. You select the:

A free subscription to one of the following two magazines is offered to you. Which one do you choose?

You?‚?’re headed out to buy some groceries. You are most likely to visit:

You?‚?’re at a cocktail party, and the only choices are gin, bourbon, scotch and vodka. Which liquor do you choose?

If we opened your refrigerator, it is more likely that we would find which brand of bottled water:

You?‚?’re at happy hour and there is a special on domestic beer. Which do you choose?

Which special event would you be more inclined to attend?

If we checked your Internet history, it would more likely show that you had visited:

Nothing is on network TV you are interested in, so you click through cable, do you:

Between the following sporting events, which would you more likely watch?